Each of the following statementsis true in terms of the various functions of packagingexcept:
Packaging helps protect the product and maintain its functional form by reducing damage that could affect the product's usefulness and sale's potential.
The size or shape of a package may relate to the product’s storage, convenience, and capacity (i.e., its replacement rate).
Packaging can be used to symbolically communicate the quality or premium nature of a product as well as evoke an emotional response based on the shape and color of the package.
FDA regulations prohibit manufacturers from using the product's packaging as a promotional tool.
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