Each newspaper article submission must not be longer than 800 words and address the following three questions: 1. What are the marketing issues illustrated in this article? 2. Who are the...

Each newspaper article submission must not be longer than 800 words and address the following

three questions:

1. What are the marketing issues illustrated in this article?

2. Who are the stakeholders?

3. How would you respond to the issues and why? In answering this question student’s need

to justify their proposed responses by using strategic marketing theory.