Each group decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before. You can discuss with your tutor about the product/service that you want to select.50% penalty (for each report and presentation) will be applied if students do not follow one of these requirements: File Exchange tool:- All the academic papers that are used in the assignment need to be posted on BB by using File Exchange tool (Instruction in page 6, for further question, please advise your lecturer). Student needs to highlight the discussion in the academic paper which is relevant to the discussion in the assignment
Group assignment instruction – HI5004 Marketing Management Assessment Details and Submission Guidelines Trimester T1.2020 Unit Code HI5004 Unit Title Marketing Management Assessment Type Group report Assessment Title Group assignment - Semester-Long Marketing Plan Project Purpose of the assessment (with ULO Mapping) This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry). Weight 40 % of the total assessments: - Report 1: 20% - Report 2: 20% Total Marks 40 marks: - Report 1: 20 marks - Report 2: 20 marks Word limit - Report 1: 1500 words - Report 2: 2500 words Due Date - Report 1: 5pm Friday Week 6, 8th May 2020 - Report 2: 5pm Friday Week 11, 12th June 2020 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. 2 Semester-Long Marketing Plan Project (40%=40 marks) An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task. Students will self-enrol in a group of 4(FOUR) (you can’t change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in. Due date: Students need to self- enrol in a group NO LATER THAN 24th April, 2020. Each group decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before. You can discuss with your tutor about the product/service that you want to select. 50% penalty (for each report and presentation) will be applied if students do not follow one of these requirements: File Exchange tool: - All the academic papers that are used in the assignment need to be posted on BB by using File Exchange tool (Instruction in page 6, for further question, please advise your lecturer). Student needs to highlight the discussion in the academic paper which is relevant to the discussion in the assignment. Academic papers can be found in ProQuest (ProQuest instruction can be found in page 8 and 9). 50% penalty will be applied if does not include references list - Group needs to submit the Draft for their assignment by using File Exchange tool one week before the due date of final submission. The draft needs to be different from the last submission and reflect the changes. - If each member does a part of the assignment, their work needs to be submitted by using File Exchange also. Group Blog: - All the discussion about group assignment needs to be recorded by using Group Blog tool (Instruction in page 6, for further question, please advise your tutor). The discussion must be relevant to the content of the assignment and reflects the outcome of the group meeting. If one of the requirements above is not followed, 50% penalty (for each report and presentation) will be applied 3 The following is an outline of this process: Week Topics Requirement Note 1 Marketing for the New Realities 2 Marketing Strategies and Plans Groups need to be set up and informed to the lecturers 3 Marketing Research Groups need to be set up and informed to the lecturers 4 Consumer behaviour Groups need to be set up and informed to the lecturers 5 Identifying Market Segments and Targets Groups need to be set up and informed to the lecturers. Lecturer will set up group shells on BB in week 5. 6 Brand Positioning and Brand Equity The first task: the first report Weight: 20% = 20 marks. Word count: 1500 words (+/- 10%) for the report Due date: 5pm Friday Week 6 for the report. Requirement: For the report: Students need to provide all of these information below: Identify product or service they want to select. It has to be new product/service. - Competitive information - Environmental scanning. - Demand forecasted 4 - Specific market segmentation, targeting, and positioning statements - 5 academic references need to be used 7 Product strategy 8 Pricing strategies and programs 9 Integrated marketing channels and distribution system 10 Integrated Marketing Communications – Part 1 Designing and managing integrated marketing communication 11 Integrated Marketing Communications – Part 2 Managing Mass Communications The Second task: Second report Weight: 20% = 20 marks. Word count: 2500 words (+/- 10%) for the report Due date: 5pm Friday Week 11 for the report. Requirement: The report analysis: - Product or service’s brand positioning - Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands? - Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be - 5 targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption? - Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8. - Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new “service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues. - The integrated marketing communications matrix. - All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio). - 5 academic references need to be used 12 Revision 6 How to do group assignment – Instruction Group tools Your instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don't find on your group's page, ask your instructor to enable it. Tool Description File Exchange Group members and instructors can share files in this area. All members can add and delete files, regardless of who added them. Group Blog In the group area, all members of a group can create entries for the same blog and build on each entry. All course members can read and comment on a group blog, but they can't make posts unless they are members of the group. Instructors can choose to grade group blogs. All group members receive the same grade. Group Journal In the group area, all members of a group can view each other's entries. Only group members and instructors can view a group journal. Instructors can choose to grade group journals. All group members receive the same grade. Send Email Group members can email individual members or the entire group. Exchange files with a group With file exchange, you can share files with other members of your group, including your instructor. You can't create folders in file exchange. With your group, decide how you want to name files so that they are easier to locate in a long list. https://help.blackboard.com/Learn/Student/Interact/Groups#files https://help.blackboard.com/Learn/Student/Interact/Email 7 Add a file to the file exchange Group Tools > File Exchange > Add File Add a name for the file you want to upload. Browse for the file and submit. Delete a file from the file exchange You can delete any file, even if you didn't upload it. On the File Exchange page, select Delete in the file's menu. Group Blog All the group members can discuss about the assignment by using Group Blog. Once you are allocated in a group, you can see this function. Group > Group Tools > Group Blog > Create Blog Entry ProQuest To login Go to: http://www.holmes.edu.au/ > Login > Proquest USERNAME: holmes2004 PASSWORD: holmes Proquest Tips 8 Quotation marks (“”) placed around the search terms will ensure only results showing the terms together will be displayed Tick the “Full text” and “Peer Reviewed” boxes to display results with the PDFs attached and that are from reputable sources 9 Want to save your search to view later? Click the “Save Search” link, which will then