During a job interview with the Golden State Warriors, a question comes up about the importance of understanding metrics and KPIs related to social media. Outline three reasons why social media...

During a job interview with the Golden State Warriors, a question comes up about the importance of understanding metrics and KPIs related to social media. Outline three reasons why social media insights can help an organization like the Golden State Warriors. Tie in two business objectives the team would want to have (increase awareness, increase engagement, etc.) and what metrics and proposed tools you would recommend using to measure these.