Due: Week 6 - Sunday 29th August at 11.55pm Description: For this task, students will individually research and submit a written essayfocusing on the theoretical, practical (in an organisational...

Running Head: A Study of the Nature of Creativity and Innovation                1
A Study of the Nature of Creativity and Innovation                         5
A Study of the Nature of Creativity and Innovation
Table of Contents
Introduction    3
Section 1:    3
Innovation: Theory    3
Section 2:    7
Innovation: Practice    7
Section 3:    11
Innovation: Self Reflection    11
Conclusion    14
References    16
Introduction
    Creativity is about thinking for a new aspect and perspectives whereas, innovation is about doing new things. Innovation distinguishes between a leader and a follower whereas creativity is a habit and the best creativity is the result of good work habit. The true nature and a sign of intelligence is not about gathering enough knowledge and information, but it is imagination which give birth to creativity and further lead to innovation. This assignment paper would deal with several theories and models of creativity and innovation that would help a student to identify the innovative practices in several organisation while dealing with solving any problem and to harness new opportunities.
Section 1:
Innovation: Theory
    Creativity and innovation are characterised that people seek to develop to help them looking at the world in different ways and form new and unique ideas to improve it. Creativity gives birth to express new ideas and concepts whereas innovation seeks and helps to solve an issue. Creativity is when people use their imagination to create something new, unique and think the best possible ways to solve the problem or create something which has not thought before. CamargoBorges, (2017). The nature of creativity means that the idea presented is unique in its form and original to the creative thinker. Creativity is not genetic or heredity, but it something natural that comes from within and individual develops through several experiences and after gathering knowledge about various aspects. These individuals learn to grow and use their imaginative power through various form of expression. Pistrui, J. (2018).
    On the other hand, innovation is the process of taking the creative ideas and utilizing them in an organised form to produce something unique and constructive. Since, innovation is the application of creative ideas, therefore both these concepts are interrelated with each other and work together in a tandem with one another. Individual usually innovate something more advance or unique in order to make society functionally more convenient. Chamberlayne and Smith, (Eds.). (2019). Creativity is something that comes all of a sudden and directly strike and touch the brain. It usually happens when an individual critically thinks about the particular concept and produce different new ideas which therefore might help in innovating something that has not been presented before. In any organisation, creative and innovative person are mostly welcomed wholeheartedly as they possess the high possibilities to create something that has not been thought before and as a result the particular organisation would in this way can achieve the success in the business world. In this technological era, creative brain is mostly hired, as they carry the unique material in their mind to discover something special which would sound digitally. Walia, (2019).
    Combining creativity within the industrial management as well as education must first begin with the awareness of the theoretical concept and models that are closely associated with the development and application of creativity in the real-world situation. These theories form the intellectual foundation of creativity that is the base of the knowledge that underlines application of creativity as well as creative and critical thinking into innovation. This is not the theory of chicken egg issues where individual would identify or search who has originated first or came first in this world, rather it is the application of the true knowledge which is solely dependent on the critical thinking procedure of human brain. With some of the creative and innovative theories proposed by the famous scholars and critics, organisation found their path clearer and more guided to achieve their success with innovative and constructive ideas. Wang and Nickerson, (2017).
    In term of creativity, Graham Wallas’s Five-stage model of creativity provides a structured approach to the creative problem solving. Wallas in his famous and last major work “The Art of Thought”, he clearly mentioned the five stages of creativity which includes the process of preparation, incubation, intimation, illumination, and verification. Kleanthous, Christodoulou, Papadopoulos, and Samaras, (2018, July). Firstly, in order to proceed with the stage of preparation, any organisation should focus on the problems or investigate it properly and explores the problem’s dimension. Secondly, in order to proceed with the stage of incubation, subconscious deliberation of the problem should be highlighted. Thirdly, proceeding with the stage of intimation requires suggestion of the solution which is on its way. Fourthly, in order to proceed with the next stage that is illumination, where individual or the team give birth to new discoveries. Fifthly, verification which focuses on the practicality, effectiveness as well as the appropriateness. Briones, (2020). Below is attached two images which depict the overall concept of Wallas Five stage model of creativity and it is clear that each and every stages are related with each other.
    
In term of innovation, there are many theories which are followed by several organisation in order to create a productive and unique outlook. The most common and popular theory among all is Everett Roger’s Innovation Diffusion Theory. Franceschinis, et al. (2017). This particular theory or model explains about how, why,...