"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" 1. The case study outlines six specific strategies that the firm has chosen to support its strategic direction....

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“Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market"
The case study outlines six specific strategies that the firm has chosen to support its strategic
direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
Solution:
The 6 particular strategies involve:
 Enhance & build principal brands.
 Target on chances in high margin & growth classes.
 Enhance attendance in high packages & margin channels.
 Influence its incorporated industry model.
 Reinforce its sharing channels via acquirements.
 Enhance operating effectiveness
Out of these 6 strategies, Enhancing & Building the pioneering brands is going to profit the
organization. As, DPS include a powerful position & portfolio of brands in every product
position.
By a brand legacy across approx. 200 years, the DPS selection involves few of the mainly
identified beverages in U.S. The organization has “six main non cola soft drinks”, and nine are
the pioneering brands in flavor options. Also, to its flagship Snapple brand & Dr. Pepper, the
DPS collection involves Mr. & Mrs. T mixers, Rose‟s, Venom energy, Schweppes, Clamato,
Penafiel, Hawaiian Punch, Mott‟s Squirt, Crush, Canada Dry, A&W, 7 UP and...