Dr. Ian Bogost is an author and an award-winning game designer. He is Ivan Allen College Distinguished Chair in Media Studies and Professor of Interactive Computing at the Georgia Institute of...

Dr. Ian Bogost is an author and an award-winning game designer. He is Ivan Allen College Distinguished Chair in Media Studies and Professor of Interactive Computing at the Georgia Institute of Technology, where he also holds an appointment in the Scheller College of Business. Bogost is also Founding Partner at Persuasive Games LLC, an independent game studio, and a Contributing Editor at The Atlantic. He is author or co-author of several books and the co-editor of the Platform book series at MIT Press, and the Object Lessons book and essay series, published by The Atlantic and Bloomsbury.

Before you read, notice that Bogost begins with a narrative about Comcast’s “pizza delivery stunt.” How does this story prepare you for what follows?

As you read, consider how effectively Bogost establishes his credibility as someone in a position to comment on the relationships that brands try to establish with customers. What in his evaluation helps demonstrate his expertise?