dont need any referencing. just answering questions in a simple/ straight forward.Level 3 108...

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dont need any referencing. just answering questions in a simple/ straight forward.

Level 3 108 Margaret Street Brisbane City QLD AUSTRALIA 4000 CRICOS NO: 02763G RTO NO: 31353 +61 (7) 3194 6549 BSBMKG603 Manage the marketing process Assessment 1 Student name Student Number Assessor’s Name CASE STUDY Assessment due date: 5.00pm in class, Assessment type: Individual assessment Assessment format: Case Study Analysis Submission details · This assessment task is to be submitted to your trainer/assessor in class by 5.00pm on the . Any variations to this arrangement must be approved in writing by your assessor. Students may request alternative arrangements subject to individual circumstances in consultation with the trainer of the unit. Your assessment must be word-processed and submitted with any required evidence attached, unless specified otherwise. · A completed cover sheet must be submitted with all assessments. · Failure to submit your completed assessment at the date specified will be deemed as non-submission · You are required to fill in, sign the academic honesty statement, and attach the assessment cover sheet to the front of your submitted assessment. · Plagiarism: Failure to adhere to the plagiarism policy, as outlined on the assessment cover sheet, will lead to the non-acceptance of the submitted assessment, as well as a written warning for breach of the policy. Performance objective and assessment description The learner is required to demonstrate their ability to analyse a range of Marketing issues and considerations in relation to the ability to strategically manage the marketing process and marketing personnel within an organisation. The assessment item requires analysis of the Destination Tourism Plan. You have to look at the following link to access this plan: https://www.tourismwhitsundays.com.au/images/atwcorporate/Tourism-Whitsundays-Destination-Planner.pdf Instruction for the students Assessment 1 is compulsory. You are required to achieve competency in all questions to be deemed Competent for this unit. Students should read The Whitsundays Destination Tourism Plan in order to come up with a marketing process. Questions: 1. Describe the strategic marketing process you would consider for Whitsundays. The template for this process is attached as a separate sheet on this assessment. You may use it as your guide. 2. Based on The Whitsunday Tourism Development Plan, perform a SWOT analysis. 3. Develop at least 3 marketing objectives for Whitsundays. 4. What are the marketing opportunities for Whitsundays? Explain. 5. Provide 2 possible reasons why changes in the marketing mix need to be monitored. 6. Explain the roles and responsibilities of the personnel who will be involved in the marketing process? 7. Explain at least 2 communication strategies that could be put in place to assist individuals in working together to achieve marketing objectives. 8. How will you support individuals and teams to achieve agreed objectives and use resources wisely? 9. What marketing metrics will you use to monitor marketing progress against performance targets so that activity, quality, cost and time requirements are met? 10. Use Mckinsey’s 7S (Strategy, Structure, Systems, Shared values, Style, Staff and Skills) to analyse marketing outcomes, review strategic objectives and marketing metrics and revise if necessary. 11. BSBMKG603 Manage The Marketing Process Assessment 2 Student name Student Number Assessor’s Name Written test Assessment due date: 5.00pm in class, Assessment type: Individual assessment Assessment format: Knowledge based questions Submission details · This assessment task is to be submitted to your trainer/assessor in class by 5.00pm on the . Any variations to this arrangement must be approved in writing by your assessor. Students may request alternative arrangements subject to individual circumstances in consultation with the course coordinator and trainer of the unit. Your assessment must be word-processed and submitted with any required evidence attached, unless specified otherwise. · A completed cover sheet must be submitted with all assessments. · Failure to submit your completed assessment at the date specified will be deemed as non-submission · You are required to fill in, sign the academic honesty statement, and attach the assessment cover sheet to the front of your submitted assessment. · Plagiarism: Failure to adhere to the plagiarism policy, as outlined on the assessment cover sheet, will lead to the non-acceptance of the submitted assessment, as well as a written warning for breach of the policy. Performance objective and assessment description Students should demonstrate their ability to address a range of issues within required knowledge in the management of marketing process and marketing personnel. Instructions for students Assessment 2 is compulsory and you are required to complete it in order to achieve competency for this unit. Read and respond to all of the questions outlined below and submit this as a word processed document before the due date. You should relate your answers based on The Whitsunday’s Tourism development Plan. Questions: 1. Explain the following in your own words: Principles of marketing (4Ps) in relation to: a) Brand awareness b) Contribution to the economy c) Attracting visitors d) Enhancing organisation’s profile e) Fostering community pride f) Accessibility 2. Outline 3 statistical and data evaluation techniques to measure marketing performance. 3. Based on Whitsunday’s Destination Tourism Plan, list down 5 products and services that they could offer? 4. Explain the economic, social and industry directions, trends and practices of the tourism industry in Whitsunday. 5 BSBMKG603: Manage the Marketing Process_Assessments_Ver 1.1 © Queensland International Institute 2017 “IMPORTANT: Remember to reference all the sources you use to help you answer these questions and answer all questions in your own words.”

bsbmkg603assessment160617ver-11-z4piadjk.docx

Sourav Kumar · Accepted Answer

1 Strategic marketing process
The Whitsundays tourism markets all tourist activities related to the Great Barrier Reef starting from accommodation, sailing, boating, touring, fishing, dining, shopping and other recreational activities. The main objective of the tourism company is to become one of the leading marine and tropical island holiday destinations in the world by the end of 2020. 
Three marketing strategy can be applied to the tourism company - Traditional, Digital and Management. Traditional marketing includes advertising about the tourism company through different media channels like radio, television and newspapers. Digital marketing would involve online and social media advertising along with mailing the tourist packages of the company. Management marketing would supervise the sales marketing of these packages and the growth and development of the business. 
The tourism company is to focus on its preservation of the culture and nature of the habitat and at the same time offer fantastic experiences to the tourists. The company aims at constant improvement of their services. It also will look upon the development of the business through partnerships. 
2 Swot analysis
Strength
The Whitsundays have significant potential as it offers many rare and unique natural attractions desired by a large population of international and domestic visitors. 
Weakness
Weaknesses of the Whitsundays' is mainly it's distance from the important source markets along with the little available access to such markets. The region also lacks an international port in the region. 
Opportunities
The tourist company has considerable space for improving the different experiences provided by them by making them more creative, eco-friendly and close to the natural habitat. 
Threats
Challenges regarding the experiences being offered revolving the natural environment,

Level 3 108 Margaret Street Brisbane City QLD AUSTRALIA 4000 CRICOS NO: 02763G RTO NO: 31353 XXXXXXXXXX BSBMKG603 Manage the marketing process Assessment 1 Student name Student Number Assessor’s Name...

Answer To: Level 3 108 Margaret Street Brisbane City QLD AUSTRALIA 4000 CRICOS NO: 02763G RTO NO: 31353...

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