Dom is reviewing a perceptual map that compares a number of brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. A logical conclusion Dom...


Dom is reviewing a perceptual map that compares a number of brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. A logical conclusion Dom can draw from this perceptual map is ________.A.three brands are well positioned as being diverse from all other brandsB.the five brands are viewed as most interchangeable by consumersC.the five brands identify a “hole” in the perceptual mapD.consumers will most likely purchase more of the three brands not clustered together



May 16, 2022
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