Does your brand have a customer sweet spot brand buildingprogram in place? If yes, answer part a below. If no, answer part bbelow. a. i.) Describe your brand’s customer sweet spot brand...

Does your brand have a customer sweet spot brand building program in place? If yes, answer part a below. If no, answer part b below.

a. i.) Describe your brand’s customer sweet spot brand building program.

ii.) Explain how the program meets Aaker’s definition of a sweet spot brand building program.

iii.) Discuss whether the program leads to the four brand relationship outcomes highlighted on pages 171-172 of Chapter 10.

b. i.) How could your brand create and implement a customer sweet spot brand building program? When answering this question follow the guidelines provided by Aaker in Chapter 10.

ii.) Explain how your sweet spot brand building program recommendation would enable the brand to realize the four brand relationship outcomes highlighted on pages 171-172 of Chapter 10.