Do you create and share original content on the internet? If you do, why do you do it? Do your motivations seem to fit with research described in this chapter? If you don’t, why not? What do your...

Do you create and share original content on the internet? If you do, why do you do it? Do your motivations seem to fit with research described in this chapter? If you don’t, why not? What do your answers suggest about the nature of online media creation? What is mediatization? How does this concept differ from other media effects theories?