Microsoft Word - HC3152IndividualAssignmentT22018V01 HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T2 2020 Unit Code HC3152 Unit Title E-Business...

Do only part 4 "How your chosen business uses Artificial Intelligence? " 6 references we E-commerce store using is Amazon


Microsoft Word - HC3152IndividualAssignmentT22018V01 HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T2 2020 Unit Code HC3152 Unit Title E-Business Applications Assessment Type Group Assignment (Max 2) or Individual Allowed Assessment Title A1-SS-T3 Purpose of the assessment (with ULO Mapping) As part of your individual assignment, you are required to develop a report based on the following article: 1. ‘How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience.’ 2. ‘How e-commerce companies are using Artificial Intelligence: https://becominghuman.ai/how-ecommerce-companies-are-using-ai-todrivehigher- sales-user-experience-20d9d9bbb2b0?gi=7e6d6976fce4ecommercecompanies-are- using-ai-to-drivehigher-sales-user-experience20d9d9bbb2b0 Students will be able to: 1. Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology and practical techniques in e-business applications. 2. Apply theoretical and practical knowledge of Information Technology in the leverage and adoption of e-business applications to provide competitive advantage and strategic solutions for businesses. 3. Understand the ICT profession in e-business 4. Communicate using effective oral and written communication tools, act in a professional manner 5. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business Weight 30% of the total assessments https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 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https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 Total Marks 30 Word limit 2500-3000 words (Report Style) Due Date Week 11 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font and 2 cm margins on all four sides of your page with appropriate section headings. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard or IEEE referencing style. The instructions to complete your assignment are as follow: 1. Select an E-commerce business of your own choice. It must be either a well-known Australian company or well-known international business. Maximum of (2) students can pick the same company or entity. And so that other students know what company you have picked, post it on the discussion board. Note: a subsidiary company or parent company are considered the same entity, for the assignment. For example Amazon.com.au & Amazon.com. 2. In the first part of your report you will provide a Brief Overview of the current operation of your selected E-commerce store. 3. Why is the Artificial Intelligence important for your business survival? 4. How your chosen business uses Artificial Intelligence? 5. Conduct a further research in the peer reviewed recent journal articles in ProQuest or other reputable journal database to find at least Five (5) articles relevant to the assignment. 6. The ideas from these articles will be incorporated into the discussion in the main assignment. 7. An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment. 8. You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report. 9. Your report must lead to recommendations on how your selected E-Commerce store can become more effective through the use of internet technologies. 10. The structure of the report should be as follows: • Holmes Assignment Cover page • Table of Contents • Introduction • Body of the report • Conclusions and recommendations • References • Appendices HC3152 Individual Assignment Marking Rubric Criteria Excellent Good Satisfactory Beginning Introduction /20% Directly relevant /(16- 20) Somewhat relevant /(11-15) Remotely related /(6-10) Totally unrelated /(05) Content /40% Good organization; points are logically ordered; sharp sense of beginning and end /(32-40) Organized; points are somewhat jumpy; sense of beginning and ending /(23-31) Some organization; points jump around; beginning and ending are unclear /(11-22) Poorly organized; no logical progression; beginning and ending are vague /(0-10) Quality of Information /20% Supporting details specific to subject /(16-20) Some details are nonsupporting to the subject /(11-15) Details are somewhat sketchy. Do not support topic /(610) Unable to find specific details /(0-5) Grammar, Usage, Mechanics, Spelling /10% No errors /(8-10) Only one or two errors /(5-7) More than two errors /(3-4) Numerous errors distract from understanding /(0-2) References are consistently correct using Harvard style. No missing citations. /(810) Generally correct referencing (if called for) using Harvard style. /(5-7) References are used, but not used consistently /(3-4) References (if called for) are missing or do not use correct referencing style. /(0-2) Referencing /10% Assignment Score ____________/100 * Convert to 30% = Final Score _______________/30_ How e-commerce companies are using AI to drive Higher Sales & User Experience. Published on 28 February 2019 in Becoming Human: Artificial Intelligence Magazine, Gaurav Raturi Artificial intelligence is one of the hottest topics in this ever-changing world. AI is a way ahead to offer the industry with innovative and smart business solutions. It is adding valuable elements to the e-commerce platforms to stay in the market. Digital marketing or e-commerce has taken the business prospect to the next level with the help of AI technology. Advancement is to such an extent that speakers are talking, vendors are selling, and ecommerce is growing. The user experience and brand performance are getting equilibrium as Artificial Intelligence technology is changing a tedious working pattern. Retailers, manufacturers and digital startups are setting a new example in the industry. Due to the constant competition for customers, brands are enabling AI in their enterprise. AI is one of the fastest succession of technological breakthroughs due to smart solutions that are transforming the e-commerce industry. Artificial Intelligence transforming the traditional shopping experience Gone are the days when the users look for an e-commerce store. Now it’s time for ecommerce platforms enabled with an Artificial Intelligence experience that is changing the business model of many brands. The advancement of new technologies has completely changed the current scenario of the industry. Hence, integrating Artificial Intelligence in e-commerce has raised the marketing standard. The AI