do minimum of 15 slides surrounding this attachment this is a final 50% of my grade, family emergency came up and changed my schedule compltely.

KOOL- AID IN 2023
KOOL- AID IN 2023
Student Name
Code
Date
Introduction
Edwin Perkins invented Kool-Aid
Initially he got the profits from the product, but due to later lack of innovation and ineffective branding styles the sales of the product was declined
1953 the inventors sold the product to General Foods
Now the company is not getting enough customers and market share is less
This is the time for Rebranding Kool-Aid
Kool-Aid Background
Core Essence : Grapes and Apples
Key Target : Children and Families
Secondary Target : Travellers and Adults
Loyalty : Responding to the customer queries and force them to share their stories about Kool-Aid
Kool-Aid Background
Positioning Statement : Value for Money
Brand Associations :
Love
Fun
Happiness
Energy
Perceived Quality
Reliable
Dependable
Segmenting the Kool-Aid
    Demographic Segmentation    Geographic Segmentation...