Do creators of mods (modifications / hacks) and pirates play any role in brand proliferation? What is the impact of subsidizing IT products (for example for teachers, students, etc.), on the...

Do creators of mods (modifications / hacks) and pirates play any role in

brand proliferation?

What is the impact of subsidizing IT products (for example for teachers,

students, etc.), on the proliferation of the brand? What cost does the company incur by doing so?