DISCUSSION QUESTIONS a.Is the Build-A-Bear Workshop concept a fad, or does it have staying power? b.Describe the target customer for this retailer. c.What can Build-A-Bear Workshop do to generate...

DISCUSSION QUESTIONS

a.Is the Build-A-Bear Workshop concept a fad, or does it have staying power?

b.Describe the target customer for this retailer.

c.What can Build-A-Bear Workshop do to generate repeat visits to the store?

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