Discussion Question Chapter 2: Analyzing Marketing Efforts

Step 1: Choose an Organization

Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.

If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.

Step 2: Explore the Organization’s Current Marketing Activity

Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?

Step 3: Post to the Discussion

Put the following information into your post:

• Company name


• Headquarter location (city, state/province, country)


• Industry


• Web site


• Why you chose this organization


• What marketing efforts you can see the organization doing

Guidelines for Selecting an Organization

Identify an organization working inan industryor area that interests you. Choose carefully because,duringthis course, you will create a marketing plan focused on this organization. Think broadly about the type of organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific product or service to explore. Small and medium-sized businesses tend to work well.

You’ll need an organization for which plenty of content is available to help you with the analysis you’re trying to do. You may be able to find primary information, or you may need to do research and create informed hypotheses (guesses) based on your research.

The following table lists a number of industries and sample companies you might consider. After this discussion post, you’ll have one week to change your selection if you decide to take a different path for the marketing plan.