discuss the problems that can occur when companies are categorized as "stars," "question marks," "cash cows, or "dog"

The BCG matrix is very popular for the marketing function of any business. It is a strategic
tool that speaks of the product life cycle and infers that every company should have a
portfolio of products. These products are defined as low growth products which bring in a lot
of cash flows and high growth products that need a lot of cash. The concept of market share
and market growth is what is very important here. When companies...