Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you...

Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you respond, provide examples across industries and how a balanced scorecard can complement a SWOT analysis.