Discuss the concept of product life cycles and why management must consider them in its long range planning. Ensure that you identify the stages in a life cycle. Also demonstrate how the various...

Discuss the concept of
product life cycles
and why management must consider them in its long range planning. Ensure that you
identify the stages in a life cycle. Also demonstrate how the various
product adopter categories
link up with the product life cycle.

Relate the above to the factors that affect product adoption (hint: one is
relative advantage)

Jun 03, 2022

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