Discuss the concept of customer lifetime value . Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might...



  1. Discuss the concept of
    customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management.  You may also discuss how a company might go about
    implementing a program that addresses customer lifetime value.



Jun 03, 2022
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