Discuss industry background and Lady M’s product market strategy: What are important to succeed in the foodservice industry? How is Lady M unique? What are the barriers to entry? Could their model be...

1. 
   

   Discuss industry background and Lady M’s product market strategy:

   
   




1. 
   

   What are important to succeed in the foodservice industry?
   

   
   


2. 
   

   How is Lady M unique?

   
   


3. 
   

   What are the barriers to entry? Could their model be easily replicated? Trang Le

   
   


4. 
   

   What are the challenges going forward? What is the limit on growth? Trang Le

   
   




2. 
   

   What is your recommendation for opening the new location in World Trade Center? Trang Le

   
   

Conduct break-even analysis for the new location:

1. 
   

   How many cakes would Lady M need to sell in the first year in order to break even? Does this number seem possible?