Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning....

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Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.



Answered Same DayDec 23, 2021

Answer To: Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s...

David answered on Dec 23 2021
125 Votes
Running Head: CORPORATE STRATEGY 1
Corporate Strategy
Running Head: CORPORATE STRATEGY 2

Product Positioning related to Corporate Strateg
y
The management of McDonald's aligns its product positioning with its corporate strategy
that are called Plan to win. This plan is the center of products, price, place, promotion and
people. This plan includes several other functions. McDonald’s is a public trading organization.
The main corporate strategy of McDonald’s is to work for the sustainable growth of
shareholders. For this, the organization consistently focuses over the benefits of customers along
with the health of McDonalds’ system (McDonald's, 2013). For managing the positing of
products, the management of McDonalds continuously engages in products’ improvement that
helps the organization to remain its products positing in its target market.
For aligning the corporate strategy with the product positioning, the management makes
the culture of McDonald’s such as learning organization. Hence, the main objective of
McDonald’s to predict and act in the response towards the changes in needs of consumers,
working employees and the existing system of organization with the help of innovation and
evolution. The management of McDonald’s is depended over “three-legged stool” such as
employees, suppliers and owner or operator that help to make a mutual relationship between
customers and organizations (McDonald's, 2013). This relationship consistently makes the...
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