Discuss displays as a tool in effective functional retailing. . Discuss the role of visual merchandising in the process of sales conversions. Write short notes on visual merchandising as: An enhancer...

Discuss displays as a tool in effective functional retailing. . Discuss the role of visual merchandising in the process of sales conversions. Write short notes on visual merchandising as: An enhancer of the shopping experience for the customer. A communication tool. An enabler of purchase decisions.