Direct face-to-face communication
Question 1
Direct face-to-face communication with existing and
potential customers to promote a company’s products is called______________
Answer
personal selling
sales promotion
targeting
advertising
public relations
Question 2
The distribution channel in which independent companies buy
the rights to distribute, sell, and service a company’s products within a
defined geographic area is called:
Answer
company owned or licensed distributors
the Internet
licensed distributors or dealers
independent wholesalers
direct distribution
Question 3
The major impact of the proliferation of communication
channels on marketing is:
Answer
the Big Three TV networks have grown much more powerful in
recent years
it is much easier to reach large groups of people because
more people are using all kinds of communication devices
it is much cheaper to reach large groups of people due to
competition among communication channels
it is much more difficult to reach and relate to large
groups of people because everyone has many communication options today
the increase in communication options has resulted in more
product options in all product categories
Question 4
The practice of conveying messages to the public through the
media to influence people’s opinions about the company and its products is
called______________
Answer
personal selling
price
place
sales promotion
public relations
Question 5
The development and use of methods and practices to inform
people about the value of a company’s products and to directly persuade people
to buy these products because they can satisfy their needs better than
competing products is called:
Answer
marketing
customer relationship management
product development
market research
sales
Question 6
Dell makes computers, then sells them directly to final
customers This is an example of the distribution channel known as:
Answer
retailing
using brokers
exclusive dealerships
manufacturer’s agent
direct distribution
Question 7
Although I found a pair of running shoes at Walmart for 25%
less than the cost of running shoes at a specialty sporting goods store, I
bought the much more expensive shoes because I believe they will better meet my
needs This is an example of:
Answer
relative value
absolute value
prototyping
reverse engineering
target pricing
Question 8
Companies that sell the products of other companies to final
customers via an on-line storefront are called______________
Answer
manufacturers
brokers
dealers
virtual retailers
wholesalers
Question 9
All of the following are principal tasks in trade selling
EXCEPT:
Answer
educating the customer
agreeing on a price
setting a delivery date
setting up seller financing
establishing quality standards
Question 10
A company identifies eleven different market segments in the
MP3 market Rather than selecting a single segment, it decides to develop a
marketing mix that will appeal to four different segments This is an example
of:
Answer
appealing to the mass market
multiple segment marketing
market differentiation
public relating
anti-segmenting