Digital Media Implementation Plan Report for https://www.clubactive.ie/ Suggested report structure is as follows: Situational Analysis (Digital Audit) Business Objectives which map to Digital Goals...

Management
Digital Media Implementation Plan
Student Code
Instructor Code
Date
1.0 Introduction
Most of the international companies are giving more importance for digital media plans and policies. By using digital media, the company can identify the best channels that helps for promoting the products and services offered by the company. As per the report of Business Insider (2016) digital media plan also helps for identifying the competitors and it also helps the company for developing productive strategies and plans (Constantino et al 2019). In this paper we are analyzing digital media implementation plan for the company Club Active. We are also analyzing the various factors influencing the digital media plan of the company in a detailed way.
2.0 Body
2.1 Situation Analysis
Club active started its operations in the year of 2010, the company is headquarters is situated in Ireland. From the year of 2012 onwards the company is giving more importance to digital media strategies and plans. While analyzing the current situation of the company we can understand that the company has to invest more fund for promoting the products and services in the social media platforms and also through their websites.
    Who
    Where
    Y/N
    What
    Y/N
    When
    Y/N
    Why
    Y/N
    Club Active
    Facebook
    Yes
    Conversation
    Yes
    Recent
11/4/2019
    Yes
    Reviews
Information
    Yes
    
    Twitter
    Yes
    Video
    Yes
    Recent
11/4/2019
    Yes
    Review
Information
Persuasion
    Yes
    
    Instagram
    Yes
    Information
    Yes
    Frequently
    Yes
    Review
Information
    Yes
    
    LinkedIn
    No
    No
    NA
    NA
    No
    No
    No
    
    YouTube
    Yes
    Video
    Yes
    Monthly
    Yes
    Information
Persuasion
    Yes
    
    Google +
    Yes
    Conversation
    Yes
    Recent
11/4/2019
    Yes
    Information
Complaints
    Yes
    
    Pinterest
    No
    NA
    NA
    NA
    No
    No
    No
    Customer Influencer
    Facebook
Twitter
Google +
    Yes
    Video
Photo
    Yes
    Recent
    Yes
    Information
Complaints
Reviews
Persuasion
    Yes
While analyzing digital audit of the company club active we can understand that the company has to use different social media platforms for attracting more customers.
2.2 Website Competitor Analysis
The company club active is facing competition from the national and international players. The people in Ireland are more health conscious and they using gym for maintaining their body and for reducing the health issues in a productive way.
    Criteria
    Competitor – A
Finesse Gymnastics Club
    Competitor – B
Phoenix Gymnastics Club
    Usability & Format
    7
    6
    Clear Organization
    8
    5
    Consistent and frequent publishing
    9
    6
    Clear audience and tone
    8
    7
    Anticipate visitors needs
    8
    5
    Unique Content
    9
    6
    Generate positive brand association
    9
    7
    Total
    58
    42
Excellent = 50 to 65
Good = 30 to 55
While analyzing the competitors we can understand that the company is facing tough competition from the Finesse Gymnastics Club. They are using unique content and pictures for attracting the customers. Most of the customers are highly satisfied with the services provided by the Finesse Gymnastics Club. Time to time the company is updating the information and they are using different tools for attracting the potential customers. We know the fact that website called as the important tool for every company for increasing the sales and improving the brand image (Rao et al 2018).
2.3 SWOT , TOWS & Position Grid
SWOT Analysis
    Strengths
1. Dedicated and committed staff
2. Availability of best equipment’s
    Weakness
1. Not using all the social media platforms
2. In progress website
    Opportunities
1. Can expand operations to others
2. Use more social media platforms
3. Growing demand for yoga
    Threats
1. Competitors
2. Technological changes
Strengths
1. Dedicated and committed staff
In order for attracting the customers and gaining profit gym clubs required dedicated and committed staff. While analyzing the case of Club active we can understand that the employees of the company is helping the managers for improving the productivity. They are keeping good relationship with the customers.
2. Availability of best equipment’s
We know the fact that the...