Developing/Proposing strategies for local and international
firms.
4.1 Give a hypothetical example of forward integration,
backward integration, and horizontal integration for
Volkswagen.
4.2 Give a hypothetical example of market penetration, market
development, and product development for INDEVCO Group.
4.3 Give a hypothetical example of related diversification and an
example of unrelated diversification for Google.
4.4 Give a hypothetical example of retrenchment and divestiture
for Carrefour.
4.5 Select a local company of your choice then explain/discuss
in detail how it applied one or more of the studied strategies.
Provide recommendations about new strategic directions that the
company may follow to improve its market position.
4.6 Explain in which way nonprofit and public organizations
differ from private firms in their strategic management
approach?