Develop a project grant application for a health promotion initiative. The focus of the project (i.e. the health issue) is the same as I’ve done a literature review on (UNHELATHY ALCOHOL CONSUMTION AND RELATED HARM/INJURY). I want focus to be within Western Australia, and using the template provided (separate file).My focus is to be on young males 15-29 years of age, as they are nearly 3 times more likely than females to sustain alcohol related injuries from unhealthy consumption of alcohol and contribute 92% of the BoD for alcohol related road traffic accidents and are the focus of the previous literature review. A health initiative aim at this age group and perhaps focusing on the relationship of mates and how unhealthy consumption of alcohol can be reduced through the changing of social norms/ group acceptance of negative/risky behaviour while under the influence eg drinking. An initiative may focus on a social media campaign with a message along the lines of “Don’t be a fool – it’s not cool” which then compliments a school educational campaign aimed at education about unhealthy consumption of alcohol and in particular drink driving to reduce injuries, so as to target them before they start to drive, and thus shape the social norm before the behaviour shapes it adversely. Social media campaign could contain images of consequences of negative behaviour from legal punishment to losing your loved ones in a road accident (both image perspectives – the young males guilt at causing the injury and the sadness of families left behind without their loved one) to having no friends because ‘you were a fool’.Something along those lines unless you think there is a better angle to take given the literature review? Happy to have discussion if you think a better idea.To be considered for completing faux proposal:• Use the reading and review of literature undertaken as above to develop/substantially modify a potential intervention aimed at reducing the unhealthy consumption of alcohol and related harm or injury (a NCD risk factor) and suitable for implementation in WA;• Critique similar programs that have tackled this health issue, considering what has worked/not worked, so that the proposal can avoid/anticipate potential problems in program implementation;• Use/apply the planning model PRECEDE‐PROCEED to plan the project content, implementation and evaluation (as a tool for use – the model does not have to be specifically described in the proposal);• Develop a budget for the proposed project which will involve thinking about and estimating what staff and other resources would be required to implement your program here in Perth/Western Australia.• Ensure objectives are based on the SMART principle.• Not to exceed 10 pages in length (excludes cover page and reference list);• Vancouver referencing style.
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