Develop a BCG matrix for the company, which has 3 business described as follows. And answer the questions:
(1) Are there any problems for this company’s business portfolio?
(2) What is your suggestion to improve its business portfolio?
Business I
Business II
Business III
Revenue
2,600
8,800
14,500
Revenue of the largest rival firm
4,200
22,000
11,000
Total revenue of whole market
32,000
84,000
64,000
Industry Sales Growth Rate
13%
6%
1%
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