Develop 7 page marketing plan for a new pet food product

Develop 7 page marketing plan for a new pet food product


| ng plan based on research promotion, pricing, distribution; adver etion of this portfolio work project will help you understand the key components of a marketing p e President of Marketing at MSH Brands (or at your employer or future employer company) has ou to participate as a member of a ki en team for the pet food group (or fort | ; rand Manager at MSH Brands. You are being asked to develop a marketing plan for a a new or new product or lindvextension at your employer or future employer.) | 2 to develop a marketing plan including the following elements based on your research promotion, ig, distribution, advertising, and product mix. Include the following in your marketing plan: usiness context. Describe the new product to be featured. What are the features and benefits? What 5 : the company reason for bringing this to market? What are the corporate objectives for it? ation analysis. How will this new product complement the existing product portfolio or product ? Who is the target market? Who are the competitors? iy Strategy. What is the overall Sali fy strateny to Sppor the achievement of the eness. How will you measure the effectiveness of this marketing plan? ty ves? What | is the pricing i to support the achievement of the corporate bs is s the distribution strategy to support the achievement of the corporate objectives? What is advertising strategy to support the achievement of the corporate objectives? Effectiveness. How will you measure the effectiveness of this marketing plan? feuding er paragraphs. addition, include the following in your marketing plan: Title page. References page. Use at least three scholarly resources. APA-formatted references. yoe|dioew ay PF ; sisle n S ay ‘seninoe Bunesuew SJIBYE JO ©}e]S JuaLNd BU} Se 9p sisAjeuy uojenis ayll slop dwoo ay) aie OYM ¢iodew 1a6ie) | Jo oljojuiod jonpoud Bunsixe @ uawa|dwoo 1onpoid mau SiY) || MOH 1 10} SOAIJOS 2104100 BU S18 JBUM ¢19v ew 0} siy) Buibuuq Joy uoseas Auedwiod 9) 9U) SJE JRUM "P2INiEs) 89 0} jonpoid mau ay) 8quasag uo) ssauisng (ebed ojesedes e uo ydeibeled e) 61 £4-ue|d-bunex W-AIBLIWNS-9ANOSXS-8}LIM/ULI0O UCD SSBUISN|[BWS//:dny e SE woly AN0SXe UE 9juM 0) MOH ('P'u) ) ‘pleucan ° :Alewiwing a9ARNoaX3 ay) upjuILy JnoA wioj dy JyBiw Jey) 89In0sal B S,8.9H ‘6uyjjledwod pue Buons aq 0) Spasu —gouelpne papueul ino Aq peel Allenjoe s| Jey ued ayy jo uonoas Ajuo ayy aq Wbiw ey) s| Alewwng 9ANdeX3 By) Inoge UI) 0) ABM Jayjouy ‘aq ||IM UORDSS SIU) JO SJUSIUOD ym mou Jou op Alles noA ‘pezijeuy s| ue|d Uy} JO sel BY) [RUN 8sNedaq ‘Slum noA uonoas ay) Ajjeseueb s| Aiewng @ARNdEX3 8YL ‘uejd Bupex ew ay) Jo uondas Yyoes jo sjuiod ~epinoJd pjnoys pue ueyd Bupjex ew nok Jo uonOes 18Y BY Si Aewwng 8AlN2ax3 ay | ‘eld Bupesew aijue JnoA Jo AJewWNS 8§|2U0D pu Pasuspuod e sl Alewwng aARN2ax3 ay] fAewiwing aAlN29xX3 (ebed ann) [pesedaid yea] [siequep wea] [owen wea] ueld Bunavirial + %00} - <9 oop’ jeyiew z10sxd4-vaw 10 “rsa oop’="" jeyiew="" z10sxd4-vaw="" 10="">