Details: The Discussion Board (DB) is part of the core of online learning. Classroom discussion in...

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The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.
You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas.
One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.
In your discussion, describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.

Suggestions for Responding to Peer Posts

Review your peer's response regarding the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective, and consider the following questions:

Do you agree with these pros and cons?

Would you approve the marketing idea proposed by the company? Why or why not?

What might be a better marketing idea for the company?

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Robert · Accepted Answer

Running Head: POLICE BRUTALITY
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Discussion Board on Pros and Cons of SUVs
The SUV is an American marketing terminology that stands for Sports Utility Vehicle. This is a high-class vehicle equipped with a four-wheel drive suitable for all road capabilities. It is usually classified in the same class as the pickup trucks as they are regulated less strictly in the United States. The concept of phasing them out of supply chains usually elicits discussions. This is because SUVs and other large pickup trucks yield more profit to a company than small cars. SUVs are luxury vehicles and therefore fetch a higher price than small cars. They are usually purchased by the “Upper Class” in society who purchases them for the essence of prestige. Furthermore, it is built for convenience and comfort in rough terrain.
The disadvantage of this vehicle is that its fuel consumption is quite above that of small cars. Thus explaining why the rich in society buy it. With this idea in mind, it is therefore not prudent for any one company to phase out completely these vehicles out of its line.

Details: The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create...

Answer To: Details: The Discussion Board (DB) is part of the core of online learning. Classroom discussion in...

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