Details of Task: This item of assessment requires you to critically write about Digital Marketing throughout semester, through the use of a blog. It is expected that you will post to your blog ten times during semester, ideally once per week. Each contribution to your blog should be a well- considered and thought-provoking comment about a relevant aspect of Digital Marketing.
You are encouraged to use a publicly-available blogging tool for this exercise (WordPress.com is preferred and strongly recommended). You are required to provide a link to your blog via the assignment section of the MKF3881 website, which we will then add to our RSS feed so that other students can read and comment on your blog.
You are permitted to utilise multimedia in your blog (such as videos or audio podcasts). However please ensure that you consider your audience and their ease of access to your content. Remember, a good blog encourages interaction with the readers. Comments and dialogue with your audience should be encouraged, is expected, and will be rewarded. You are also expected to contribute to the conversations on others' blogs.
Remember that at all times you should respect the rights of copyright owners whilst blogging publicly. Further advice on this issue will be available on the MKF3881 website.
You should also remember the rules for academic integrity and plagiarism. Your blog should be treated no differently from any other university assignment, and all sources should be clearly cited. Do not plagiarise by copying other people's words or ideas in any of your blog posts.
Release date: Beginning of semester
Word limit: Up to 250 words per blog post (plus comments)
Presentation requirements: See Moodle
Estimated return date: Results and feedback will be available within two weeks of completion of semester. We will also provide you with some interim (informal) feedback on your blog after the first few weeks of semester.
Criteria for marking: Your blog will be assessed based on the following criteria:
● Meaningful and relevant digital marketing content
● Support for claims and ideas (e.g. examples, references, evidence)
● Impact, i.e. engagement with readers (other students, industry, etc.)
● Legal and ethical responsibility
● Style - creativity, professionalism, visual appeal
● Frequency and regularity of content