Details: Kim and Mauborgne, in the textbook reading assert that current business practices cannot sustain the success of organizations whereas Blue Ocean business practices will create and sustain...

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Blue Ocean Strategy
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Contents
Introduction ............................................................................................................................................. 3
Reason Not to Success Current Business Practices in the Success of Organizations ............................. 3
Business Practices are Applicable in a Blue Ocean Strategy .................................................................. 5
Discussion of How the Blue Ocean Practices Mitigate Current Business Practices ............................... 6
Conclusion .............................................................................................................................................. 7
References ............................................................................................................................................... 8
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Introduction
Nowadays, there is an increasing level of the competition that is a big issue for the
firm to sustain in the market and to a have a good customer base. Because of this, most of the
firm tries to use new ideas, new marketing and business strategy in order to have the
consistency in the business. But at the same time, due to continuous change in the need of the
customer and the market, the current business practices are not quite better for the firms and
due to this most of the firm are still surviving in the market (Benn et al., 2014). In like
manner, in this paper, the reason behind not to success the current business practices of the
firm as well as the use of Blue Ocean strategy in the current business practices is also
discussed in this paper (Carroll, & Buchholtz, 2014).
Reason Not to Success Current Business Practices in the Success of Organizations
There are too many reasons behind not to success the current business practices of the
firm. In this, the availability of too many metrics to measure the sustainability of the firm is
one of the major reasons behind not to success the existing business practices (Haugh, &
Talwar, 2010). It is because in the firm, the sustainability is measured by employee
engagement, customer base, increase production, etc. that creates so much confusion for the
firm and affect the business practices of the firm as well.
In like manner, as well as, the lack knowledge of the firm about the use the motivation
tools for the employee’s suitability is also one of the major reasons (Bryson, 2011). It is
because; there are several firms in the existing environment they are not aware how to attract
the employees and how to retain the employees for a long while that creates the problem for
the firm in the successful implementation of these business and marketing practices and in
their sustainability. There are also some parameters and the ways for different department
employees that are used by the firm timely and not to use that timely create the hurdle for the
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firm in the employee engagement and affect the current business practices of the firm
(Haugh, & Talwar, 2010).
At the same time, changing needs of the customer and the thinking towards the
sustainability in the firm for a long while is also one of the major aspects that affect the
current business practices of the firm and their sustainable power in the market (Carroll, &
Buchholtz, 2014). The reason behind this...