Details a supporting marketing budget that is essentially a statement of the projected income, costs and profit. It shows expected revenues (forecasted number of units sold and the average net price)...

Details a supporting marketing budget that is essentially a statement of the projected income, costs and profit. It shows expected revenues (forecasted number of units sold and the average net price) and expected costs, such as production, distribution and marketing. (Important Note: For the figures appeared in the budgeting section, please suggest some justification for the figures. What are the references for the figures?)

Marketing controls measure and evaluate the results of marketing strategies and plans, and taking corrective action to ensure that the objectives are achieved. We talked about marketing ROI, marketing metrics, marketing dashboard. These are all measurements to monitor how successful are the marketing strategies. Outlines the controls that will be used to monitor progress and allow higher management to review implementation results and identify products that are not meeting their goals.