Description of Task Please select anAustralian startup ventureof your interest (the venture must not be set up for more than seven years, and is still operating), and critically analyse: 1.Business...

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        Marketing Analysis of the Australia Based Organization, Canva
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For this report I am Choosing Canva. The organization seemed appropriate for the requirements of the report because it is one of the most aspiring startup from Australia in recent times. Furthermore, the organization has a prominent digital presence, a huge clientele, and a proper organizational structure to discuss.
Brief Introduction of Canva
Canva is a digital modelling tool for consumers to create animations for social networking websites, videos, posters and other visual materials. It is accessible both on the Desktop and on the mobile. It contains millions of photographs, fonts, illustrations and templates. 
Most technical models enable users to pick, change the designs and upload images themselves via a drag and drop framework. The software is free to access, and premium packages such as Canva Pro and Business Canva offer further enhanced functionality. Users can also pay for copying and shipping physical items. Canva declared in October 2019 that, at a valuation of $3.2 billion, it earned an extra $85 million and set up a corporate product. Canva increased its estimate in 2019 to $3.2 billion and has more than 20 million users in 190 nations worldwide (Gehred, 2020).
Target Customers for Canva
Anyone who decides to create a design is the target customer for Canva, and that implies everybody in the world. Canva aims to democratize design and create perfect products for all. That is a few billion people worldwide. They conduct their businesses with the expectation of customers understand that designing as part of their communications is essential, and it allows them to stand out. Moreover, Canva seems to be concentrated on nobody in particular if anyone creates a flyer in Canva for their kid'skid's soccer team. Although they will have a fantastic brochure, it is not a professional usage.
Moreover, anybody that post for social media as a person, not a company is the same thing. Canva seeks to empower people. So, Canva is not a tool that is made only for graphic professionals, and it's for anyone who wants to make graphics content or use graphics to make something.
Canva's approach to its Customers
Canva's best approach is that they provide a free product that is very simple to use, and it gives a lot of supportive material through its interface that helps with designing. It is what the general people want. Surely the market of general people is broader than the professionals. On that context for content or service for commercial purposes, they have paid premium services. So Canva is not marketing-driven per se, but they built a product that they would like to use and come to find out many other people that would like it too (Stewart et al., 2019). And this is not a typical aspect. It is how a lot of other significant product or services started.
The most feared or problematic aspect for the customers will be if Canva can maintain the current pace that it started with. A lot of aspiring startups has ceased to exist because they could not manage the competitive...