Describe the strategy and principles of the truth® campaign. How do they relate to the principles suggested throughout the chapter? What are five qualities of good campaigns, as illustrated by the...

Describe the strategy and principles of the truth® campaign. How do they relate to the principles suggested throughout the chapter?

What are five qualities of good campaigns, as illustrated by the exemplary campaigns in this chapter? Find or think of other campaigns that embody one or more of these best practices.