Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable...

Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc   Describe and analyse the following marketing strategies used by the company  o Analyse the main Products, services, suppliers and customers of the company o Pricing o Promotion o Place (distribution) o (Note: for each of these Ps, please reflect on relevant theory(ies), discuss the strategies applied, and sustainability practices implemented by the company)  Compare the marketing mix (4Ps) to its closest competitors  Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects  Appendix: Include a SWOT analysis and a Positioning chart