Describe and assess Yellow Pages’ problem identification. Did it make the right analysis, come to the right conclusion and identify the right target groups? 1. At which stage in the product life cycle...

Describe and assess Yellow Pages’ problem identification. Did it make the right analysis, come to the right conclusion and identify the right target groups?

1. At which stage in the product life cycle was the Yellow Pages brand in 2009? Which communications objectives are relevant at that stage? Which objective did Yellow Pages choose with its chocolate campaign? Was that consistent with the product life-cycle stage of Yellow Pages?