Depaul got round Apple’s no donation rule with a ‘one click text to donate’ . Even the name iHobo was chosen carefully. Attention grabbing and self-explanatory, the name alone prompts conversations...

Depaul got round Apple’s no donation rule with a ‘one click text to donate’ . Even the name iHobo was chosen carefully. Attention grabbing and self-explanatory, the name alone prompts conversations about youth homelessness and the labels we put on the homeless, and would have been far more provocative than ‘Depaul UK fundraising App’, or similar.