Dell has also done a lot more work recently on its brand image. It hired former National Football League marketing guru, Shawn Dennis, as VP‑global branding to shake up its image. Dell also markets...

Dell has also done a lot more work recently on its brand image. It hired former National Football League marketing guru, Shawn Dennis, as VP‑global branding to shake up its image. Dell also markets via TV, e‑mail, on‑line and print, and ran a campaign using free-╉ standing inserts (FSIs) and radio.