Deliverable Length: 400–700 words with the references The budget committee for planning UPC’s expansion project has been deliberating on the viability of the project for months. You have observed that...

SOLUTION:
Project Management is defined as the art or science of designing and organizing the components
of a project. The project can be the launch of a new product, marketing campaign, launch of new
service, launch of new division. In the given case, the project is of permanent nature and relates
to the setup of retail stores.
The company is operating as a wholesaler that sells the product to the companies and now the
budget committee for planning is eager to develop the retail stores so as to reach the masses i.e.
the individual customer. The managers are not supporting this expansion plan as they think that
the customers will not be to identify them through retail stores. They feel that setting up of retail
stores will result in losses to the company and ultimately...