Define the product and describe its current role/use mapping the way product has evolved since its first invention/innovation. Establish a need/reason/justification for innovation. Brainstorm the...

Define the product and describe its current role/use mapping the way product has evolved since its first invention/innovation. Establish a need/reason/justification for innovation.
Brainstorm the ideas within the team. Shortlist at least two separate ideas for trial. Conduct a cost-benefit analysis for each one of them. Analyse risks and develop strategies to mitigate the risks.