Define each of the following: (a) Action research (n) Netnography (b) Big data (o) Network analysis (c) Conjoint analysis (p) Panel studies (d) Content analysis (q) Perceptual mapping (e) Coupon...

Define each of the following:

(a) Action research (n) Netnography

(b) Big data (o) Network analysis

(c) Conjoint analysis (p) Panel studies

(d) Content analysis (q) Perceptual mapping

(e) Coupon surveys/conversion studies (r) Projective techniques

(f) The Delphi technique (s) Psychographic/lifestyle research

(g) Discourse analysis (t) Q methodology

(h) En route/intercept surveys (u) Quantitative modelling

(i) Experience sampling method (ESM) (v) Repertory grid

(j) Historical research (w) Scales

(k) Longitudinal studies (x) Time-use surveys

(l) Media reader/viewer/listener surveys (y) Visitor conversation analysis

(m) Meta-analysis