Daniel Lerner, Wilbur Schramm, and Everett Rogers emphasized the importance of mass communication and interpersonal communication in the processes related to economic development and social change....

Daniel Lerner, Wilbur Schramm, and Everett Rogers emphasized the importance of mass communication and interpersonal communication in the processes related to economic development and social change. Mass communication, especially broadcasting, was the vehicle that would accelerate the behavioral and structural changes required for modernization.