Customer Relationship Management 1. In your own words, explain the purpose and function of a CRM system. 2. In your own words, discuss why a business needs a CRM System. 3. In your own words, discuss...

Customer Relationship Management

1.     In your own words, explain the purpose and function of a CRM system.

2.     In your own words, discuss why a business needs a CRM System.

3.     In your own words, discuss two potential issues that a business may encounter when implementing or upgrading the CRM system

4.     Outline the benefits of the CRM system and the areas of the business it can help manage