Customer Feedback Assignment (50 points) In this assignment you will seethe effect that marketing has on each of us as customers.Think about a recent experience you have hadwith a marketer – this...

Customer Feedback Assignment (50 points)

In this assignment you will see the effect that marketing has on each of us as customers.Think about a recent experience you have had with a marketer – this can be in the form of a product or service experience. The experience may be either positive or negative.In this assignment you are to write a one-page letter to the marketer outlining your experience.Your letter must be typed on 8 ½” by 11” paper using standard business letter format and should include all relevant company information as well as your return information so that the company can respond to you.You are encouraged to mail your letter to the company.

Due Date

Thursday, August 29, 2012

Bonus Opportunity!

(10 points)
–Feedback Follow-up:

If you get a response from the marketer, share that response with us in class in a 3-minute presentation.Your comments should include:

1. What the marketer said


2. How their response made you feel


3. What you plan to do concerning their product or service in the future

Students not receiving responses but still wishing to earn the bonus can do the presentation – in this case describing how the marketer’s non-response them feel.

How to get your points:

Bonus presentations will be scheduled at the end of class throughout the semester.When you have received a response from the marketer and wish to present (or if you feel enough time has gone by and you haven’t had a response), email me and I will schedule your presentation.This scheduling email must be received by October 22, 2012.Be sure to schedule your presentation for a day you will definitely be in class as missed presentations cannot be made up without an excused absence.