Cultural tailoring of materials Kreuter et al XXXXXXXXXXexamined cultural tailoring to a subset of a group of African American women. The project aimed to increase mammography and fruit and vegetable...

Cultural tailoring of materials

Kreuter et al. (2003) examined cultural tailoring to a subset of a group of African American women. The project aimed to increase mammography and fruit and vegetable consumption by tailoring health messages in a magazine to cultural characteristics. To tailor information, they did the following:

1 Identified demography; age, sex, ethnicity.

2 Identified geographical area; living in one area, seeking healthcare at one of ten clinics.

3 Chose four potentially important cultural characteristics of the group; religion, collectivism, racial pride, perception of time (for example, thinking of short- or long-term health outcomes). These were selected as they were seen to be measurable, significantly different to allow tailoring and demonstrated to be associated with health beliefs and practices.