CRM isn’t really used much in sales; at least, not as much as it is in companies that market primarily through online or other channels. Why do you think that is? One barrier to full use is that sales...

CRM isn’t really used much in sales; at least, not as much as it is in companies that market primarily through online or other channels. Why do you think that is? One barrier to full use is that sales managers don’t understand CRM. If you were a sales executive, how would you overcome this barrier?