Critically evaluate the following ads. Indicate what fallacies or rhetorical devices, if any, are being used.
a. “Just as you can depend on the sun to rise, you can count on Metropolitan.” (Life Insurance Company)
b. “You’re in the Pepsi generation.” (Pepsi)
c. “World’s greatest newspaper.” (Chicago Tribune)
d. “An army of one.” (U.S. Army)
e. “Sometimes you feel like a nut, sometimes you don’t.” (Almond Joy/Mounds)
f. “Because you’re worth it.” (L’Oréal cosmetics)
g. “It will take you as far as your mind wants to go.” (Toyota ad for the Avalon)
h. “Can you hear me now?” (Verizon)
i. “God’s gift to women.” (Three Musketeers brand miniatures).
j. “Live richly.” (Citi Simplicity credit card)
k. Jessica Alba in ads promoting the Nokia Lumia 920 Window phone
l. “Too good to eat just one.” (Lay’s potato chips)
m. “We’re back on our feet again but the Gulf Coast community isn’t. Purchase an Oreck vacuum and we will donate one in your name to people who are rebuilding their lives.” (Oreck)
n. “I’m lovin’ it.” (McDonald’s)
o. “Just one pill lasts up to 12 hours.” (Mucinex)
p. “Over 92 percent of people who own exercise equipment and 88 percent of people who own health club memberships do not exercise.” (FastExercise equipment)