Critical Discussion: Case Study (Your existing business or your proposed business) Considering your review of the principles and practices of Sustainability and Corporate Social Responsibility and...

SUSTAINABLE PRACTICES AND CORPORATE SOCIAL RESPONSIBILITY
Introduction
Every year the problems relating to the world in terms of its survival and availability of resources keep rising. The key for businesses to thrive in this paradigm is to adopt sustainable practices that would serve it to tackle issues like global warming, the increasing amount of Carbon dioxide in the atmosphere, the depletion of fossil fuels and resources that are responsible for the generation of energy. Businesses need to be innovative and develop products that are environmentally friendly and promote a healthy habitat for future civilizations. These issues that pertain to the destruction of nature need to be dealt with sooner. The COP24 highlighted the significance of taking immediate measures to mitigate the effects of global warming. The countries that participated have made important policies to put this into practice. Another vital factor that contributes to the organization in maintaining a good reputation and keeping the surrounding economy stable is Corporate Social Responsibility. Every organization that caters to the social needs not only builds a good image but also improves the standard of living of the people around. Organizations need to be socially responsible as it promotes a good relationship with the stakeholders. The CSR can be leveraged to make a successful business and promote social welfare. The best way to serve a global crisis of climate change can be by integrating sustainable practices and CSR.
Literature Review
(Nemli and Prof, 2004) Corporate Sustainability comprises 3 dimensions which are called “the triple bottom line”, economic prosperity and opportunity; social equity and quality of life; ecological resource preservation. The four aspects of a sustainable enterprise according to (‘Designing Resilient, Sustainable Systems’, 2003) that were identified are the sensitivity adaptability to the environment, consistency and sense of identity, acceptance of diversity and the capital being used conservatively. These features when employed improve the lifecycle of the organization significantly. (Crowther, 2004) In his book explained sustainability as the present activity performed concerning the future. (Estes, 2009) defined sustainability as the ability to satisfy present requirements without affecting the future generation’s ability to satisfy their own needs. According to (Kriyantono, 2015) Corporate Social Responsibility is the social engagement program in which the organization participates to contribute towards the economic development and improving the social welfare using its regular operations. Sustainability is the response of an organization to thrive amid environmental issues and increase its life span in the market. It differs from Corporate Social Responsibility in the requirement to engage with society. An organization participating in Corporate Social Responsibility has four factors that it caters to and they are economic, legal, ethical and philanthropic (HE, Wendlandt Amezaga and Silva, 2012). (Bowen, 1953) Explained Corporate Social Responsibility as the commitment organizations made to follow political and other decision-making processes and to pursue what was deemed objectively valuable to the society.
Background
a. Business Name: Amazon- FBA.
b. The Industry of Operation:
(Centre, 2018) Amazon FBA comes under the e-commerce industry which gives sellers free shipping and packaging services. It deals with millions of packages every day and has more than 150 fulfilment centres operating around the world. The business operates with an efficient supply chain program and the product is packaged and transported to the delivery destinations and picked by delivery station managers. The organization employs more than 200,000 people and the fulfilment centres are classified based on its size and its capacity.
c. Overview of Services offered:
(Centre, 2018) Amazon provides a business opportunity for entrepreneurs to sell their products by offering free delivery and packaging services, customer service and even handle the returns. The opportunity for any business to expand its market is one of FBA’s offerings.
d. The Key activity of the Business:
(Centre, 2018) The business activity starts with the client registering or signing up to create an FBA account. Once the products are added and managed by the Amazon interface. The shipping plans can be chosen by the individual to deliver the products. Amazon FBA then comes into the picture by efficiently offering its services from picking up the products, packaging it and then delivering it to the customer. These services also include 24*7 customer supports for the products. The fulfilment centres are classified into 6 types based on the capacity and their size. They are
Sortable, Non-sortable, Sortation centres, Receive centres, Speciality and Delivery stations. Each centre has different products in terms of size and variety. The Sortable centres have products like books, household goods and toys. The non-sortable fulfilment centre has bulky goods like furniture. Sortation fulfilment centres are solely designed for a quicker delivery process. Receive fulfilment centres have products that are sold faster and require huge inventory to be stored in the centres. They are bigger in size as the capacity for huge inventory is a primary requirement. Speciality fulfilment centres cater to products that are seasonal in nature and sold in special or festive occasions. And finally, Delivery stations are when the orders are to be delivered to last-mile customers (Centre, 2018). The use of robotics for automation and efficiency is employed by the sortable fulfilment centres to ease the work and act as a catalyst for better operations.
e. Sustainability practices and Corporate Social Responsibility:
(Hurst, 2019) To fight climate change, Amazon has recently completed 50 solar rooftops successfully. With 32 in the U.S, 12 in the European Union and 7 in India, Amazon has shown its...