Create an ad campaign
Each member of your team will be responsible for contributing an equal amount of effort to the final project which should be reported to the leader and submit along with the rest of the documents!
Instructions for the assignment
:
I. Develop a creative product advertisement campaign
1- In group, organize a brainstorming session to find out 2 or 3 creative product to advertise.
2- Create your brand (Logo, color, tagline, value, mission and vision)
3- Create your IMC objective -> Strategies -> Tactics along with a creating at least 2 examples like creating a 15 – 20 second TV Commercial (advertisement) and planning a direct marketing campaign in MailChimp.
Your task is to work as a team to produce a report for an original concept.
II. Elements of the report:
1. Cover Page with the advertising campaign name and logo
2. Title Page with name of participants, course title and teacher, and date produced
4. Table of Figures (For all graphics, images)
5. Executive Summary (1-2 pages, exceptionally written) This is the resume of your social advertising campaign
6. Problem description (2 pages with references)
What is the purpose of the campaign and what are you hoping to achieve? Key considerations in this first element include your challenges, goals, and insights used to inform the strategy.
8. Description of the Target audience, persona.
What key insight can you provide? If possible, include insights, data, market, or consumer insights, which your brand is specifically trying to reach.
10. Key message and description of the media channels. Justify the
choice of media.
11. Create a Google Ad using Canva.com, provide a list of keywords that you used and cost of them. (The structure should include: the headline, main message and a call to action)
12. Create a social media Ad.
15. How would you measure your performance?